I'm Abhay Singh. I've spent 15 years in media planning, e-commerce and digital analytics at agencies and brands, and since 2023 I've been building websites and the systems around them for owner-run businesses and schools.
Most clients get three things at once. Lately, a fourth.
Loads quickly and does the one job your business needs.
GA4 and Looker Studio, set up so the numbers mean something.
Run by someone who also fixes the landing page.
Update the site from Claude or ChatGPT, without opening a CMS.
One report your team opens on a Monday: ad spend, leads and cost per lead, by channel.
Publish the admissions post on Monday and update the fee table for 2026-27.
Scheduled for Mon 09:00 and sent to review. Fee table updated in draft. Needs the principal's approval before either goes live.
The first three usually go together. The last two are what clients ask for once the site is live.
Fast, secure sites on Google Cloud, with the admin side, forms and payments built in.
GA4, Tag Manager, Search Console and Looker Studio, set up so the numbers mean something.
Campaigns planned, measured and reported by someone who has managed ₹800 Cr+ in media budgets.
MCP servers so your team runs the website from Claude or ChatGPT, with a person approving before anything goes live.
Books, Payroll, People, Recruit and Payments set up and kept running for small teams.
15 years at Star India, Lodestar UM, Interactive Avenues and Marc Fisher Footwear, on some of the biggest brands in the country. Now the same rigour for schools and owner-run businesses.
Three projects I can show in full. Other client work is under NDA; ask me about it on a call.
Udaya Public School · Ayodhya · live since July 2026
22 pages. Zoho Payments checkout with receipts issued from Zoho Books. Transfer-certificate checks against the school ERP. A bilingual complaints portal. Posts drafted by AI through a hosted MCP server and approved by a person.
Result: Every change must pass performance ≥ 0.90 and SEO 1.00 before it ships.
Interlancy Education · school operations · 2026
Seven services, a case study page, and a contact pipeline that validates on both sides, blocks bots without a CAPTCHA, and files every enquiry in Firestore with a reference number.
Result: Live on Cloud Run behind Firebase Hosting, with the same Lighthouse gates on every change.
abhaysingh.dev · this site · 2026
Same design, zero Contentful bill, one codebase shared with client projects. Lighthouse CI on every pull request, an RSS feed, a newsletter with honeypot and rate limiting.
Result: The site you are reading.
Working together
Every account stays in your name, and you own everything I build.
Thirty minutes on video or WhatsApp. You describe the problem; I say honestly whether I'm the right person.
30 minutes
Scope, what's out of scope, price and timeline. No surprises later.
Fixed price or retainer
Short cycles. You see progress every week and can change direction early, when it's cheap.
Weekly demos
Documentation, every account in your name, and either a clean goodbye or an ongoing retainer. You own the code, the accounts and the data.
You own it all
Have a site, a campaign or a messy setup in mind?
Tell me about it. Replies within two working days.
A short note on moving abhaysingh.dev off Contentful and Vercel onto the same stack as my other projects.
Tell me what you're trying to do. I reply within two working days with whether I can help and how I'd approach it.
