Abhay Singh holding two awards at an industry event
Black Labrador lying on a blue sofa
Toddler laughing at a wooden table

About

I'm Abhay Singh. I live in Goa and build websites, analytics and ad campaigns for small businesses.

I started in ad sales at Disney Star in 2011 and spent the next decade on the agency and brand side: planning media for Samsung, Tata Docomo and Coca-Cola at Lodestar UM, running digital analytics at Audible, managing e-commerce for Marc Fisher and Nine West in New York, and leading performance accounts for Oberoi Hotels, Honda, BMW, Titan and Wipro as an associate director at Interactive Avenues. I have a BBA from Drexel University and an MBA from Rutgers Business School.

In 2023 I started Emergent Insights to do the work I liked most: finding out what the numbers say and building the systems that make them say it. That has grown into building websites and internal tools, setting up analytics and paid media, and lately connecting all of it to AI agents. I consult for Interlancy Education, a school-operations company, and for Udaya Public School, where I set up and run the website, online admissions, and the HR and finance systems on Zoho.

Programming started as a hobby and became how I get things done. I build with Claude Code every day, and most of what I know about getting a team to use AI comes from doing it myself first, on 15 years' worth of real work.

Away from work I swim, lift, walk the dogs, and get outvoted at home by someone much smaller than me. I write here about analytics, automation and what actually works.

Where I've worked

  1. Company
    Interlancy Education
    Role
    Consultant
    Date
  2. Company
    Udaya Public School
    Role
    Consultant
    Date
  3. Company
    Emergent Insights
    Role
    Founder
    Date
  4. Company
    Interactive Avenues
    Role
    Associate Director
    Date
  5. Company
    Marc Fisher Footwear
    Role
    E-commerce Manager
    Date
  6. Company
    Audible
    Role
    Senior Digital Analyst
    Date
  7. Company
    Lodestar UM
    Role
    Senior Media Planner
    Date
  8. Company
    Disney Star
    Role
    Ad Sales Executive
    Date

  • Goa

    Home since 2026. Remote first, across India.

  • Since 2011

    Media, e-commerce and analytics, then code.

  • Claude Code, daily

    This site, and most client work, is built with it.

  • Dog walks

    Twice a day, rain or shine. They insist.

  • Dad

    Chief tester of every tool I build. Tough reviewer.

Off the clock

Life outside the browser tab.

Goa, the dogs, one small boss, and the occasional hill or sunset. This is who you are emailing.

  • Abhay and his partner at sunset on white mineral terraces
    Chasing a sunset.
  • Toddler laughing at a wooden table outdoors
    The boss, mid-review.
  • Abhay on a sofa, looking up and thinking
    Debugging, probably.
  • Black Labrador standing in a hallway holding a kitchen knife in its mouth
    Kitchen security.
  • Black Labrador lying on a blue sofa beneath a painting
    Head of QA, off duty.
  • Fox-red Labrador sitting in profile, looking out of a window
    The other half of security.
  • Fox-red Labrador curled up asleep on a bed
    Shift over.
  • Abhay and his partner holding their baby at a family event with pink balloons
    Three of us.
  • Toddler being kissed inside a giant dinosaur egg at a park
    Hatched.
  • Abhay in a suit leaning on a bar
    Agency years. The tie retired.
  • Abhay, a friend and the toddler standing in front of a vineyard
    Vineyard day.
  • Abhay and his partner on a mountain ridge under cloud
    Up a hill, 2022.
  • Abhay smiling at a restaurant table
    Dinner, finally.

The business side

What that means when we work together.

One person, no account managers. You talk to the person who plans the work and does it.

  • A written scopeWhat is in, what is out, price and timeline.
  • Documentation at handoverSo whoever comes next can run it.
  • You own it allThe code, the accounts and the data.

Have a site, a campaign or a messy setup in mind?

Tell me about it. Replies within two working days.

Work with meMessage on WhatsApp