Writing on analytics, programming, and the digital marketing industry.

All of my long-form thoughts on analytics, programming, marketing, and more, collected in chronological order.

How I moved a school website from WordPress to Next.js

October 12, 2026

I moved a school website from WordPress to Next.js in time for admissions, and online applications beat the offline year by 25%.

October 12, 2026

October 11, 2026

An MCP server for website content lets me write and publish posts from Claude without opening a CMS. Here's how mine works and how to build one.

October 11, 2026

October 10, 2026

I upgraded my old Next.js site with Claude Code in about two hours and two prompts. Here's what changed, what I steered, and what still took a day.

October 10, 2026