Software I use, gadgets I love, and other things I recommend.

I get asked a lot about the things I use for analytics, programming, staying productive, or buy to fool myself into thinking I'm being productive when I'm really just procrastinating. Here's a big list of all of my favorite stuff.

Workstation

  • Apple Macbook Pro

    My main workhorse. It goes with me everywhere and is the perfect size for working on the go. I love the M1 chip and the battery life is amazing.

  • Apple iPad Pro

    The iPad Pro is my go-to device for reading, writing, and consuming content. It's a great device for getting work done on a lazy day.

Development tools

  • VS Code

    Its popular, there's a lot of extensions, and it's free. What's not to love?

  • Github

    I use Github for all of my projects. It's a great place to store code and collaborate with others.

Analytics

  • Google Analytics

    I use Google Analytics to track my own and my client's websites. It's great for understanding how people are using my website.

  • Google Search Console

    I use Google Search Console to track organic search traffic to my website. It's great for understanding how people are finding my websites.

  • Google Tag Manager

    It helps me manage all of my tags and scripts on my website. It's great for keeping my website fast and clean.

  • Looker Studio

    Looker Studio works for me as a visualization tool. I've worked with Power BI and Tableau but the shareable links and the ability to embed Looker Studio dashboards into my website is what makes it my favorite.

  • Google BigQuery

    I use Google BigQuery to store all of my analytics data. It's great for querying large amounts of data and it's free.

  • Google Sheets / Microsoft Excel

    My go-to tools for managing data. I use it for everything from tracking my finances to running ad-hoc analyses.

  • SQL

    My bread and butter as a data scientist. I use it for everything from querying data to building machine learning models.

  • Python

    The first real programming language I learned to help me automate the boring stuff at work. Nothing beats the simplicity and efficiency of Python & Pandas.

  • Google Apps Script

    The JavaScript runtime I use for building automations on Google's suite of products. It's great for building automations on Google Sheets, Google Docs, and Google Slides.

Advertising

  • Google Ads

    I use Google Ads for running ads on Google Search and Youtube. It's great for lower funnel campaigns.

  • Meta Ads

    I use Meta Ads for running ads on Facebook and Instagram. Depending on the client, it's great for both upper and lower funnel campaigns.

  • LinkedIn Ads

    This has niche use cases but it can be great for the right client.