Data Science, Analytics, and Programming

I'm Abhay, the founder of Emergent Insights, a consultancy specializing in data management, e-commerce competitive analytics, and digital transformation. Based in Delhi, India, I have over 13 years of experience, with a strong focus on managing digital marketing data across platforms, optimizing ETL/ELT processes, and driving actionable insights for businesses.

This is my personal blog, where I write about topics that inspire me—from data science and analytics to programming and digital transformation.

How I Integrated a Subscription Form and Database to Build My Email List

In this blog post, I will share my experience of adding a subscription form to my website and creating a database to store email addresses. I will explain why building an email list is important for businesses and how you can do it too. I will also provide step-by-step instructions on how to integrate a subscription form and database into your website using the same tools as me.

Adding GTM to Your Next.js Website: A Guide

This guide teaches you how to add Google Tag Manager (GTM) to your Next.js website. GTM is a tool that streamlines the management and deployment of tracking tags, such as Google Analytics and Facebook Pixel. With this guide, you will learn how to get started with GTM and enhance your tracking and analytics capabilities, regardless of whether you are a marketer, developer, or website owner.

Mastering Key Events in Google Analytics 4

Discover how to master key events in Google Analytics 4 with our comprehensive guide. Learn to implement and leverage key events to unlock deeper insights and optimize your data analysis strategies.

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