Data Science, Analytics, and Programming

I'm Abhay, a data scientist and product manager based in Delhi, India. I'm currently working at Interactive Avenues as an Associate Director of Data and Solutions Architecture. I'm also a part-time digital enablement consultant at Interlancy education. In my free time, I like to tinker around with web development.

Adding GTM to Your Next.js Website: A Guide

This guide teaches you how to add Google Tag Manager (GTM) to your Next.js website. GTM is a tool that streamlines the management and deployment of tracking tags, such as Google Analytics and Facebook Pixel. With this guide, you will learn how to get started with GTM and enhance your tracking and analytics capabilities, regardless of whether you are a marketer, developer, or website owner.

How I Integrated a Subscription Form and Database to Build My Email List

In this blog post, I will share my experience of adding a subscription form to my website and creating a database to store email addresses. I will explain why building an email list is important for businesses and how you can do it too. I will also provide step-by-step instructions on how to integrate a subscription form and database into your website using the same tools as me.

Introducing my portfolio: Goals for this year

A lot goes into setting up a new website. I've been working on this for a while now, and I'm excited to share it with you all. Here's a quick overview of what I've been up to.

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Work

  1. Company
    Interlancy Education
    Role
    Digital Consultant
    Date
  2. Company
    Interactive Avenues
    Role
    Associate Director
    Date
  3. Company
    Mark Fisher Footwear
    Role
    E-commerce Manager
    Date
  4. Company
    Audible
    Role
    Senior Digital Analyst
    Date
  5. Company
    Lodestar UM
    Role
    Senior Media Planner
    Date
  6. Company
    Disney Star
    Role
    Ad Sales Executive
    Date
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